Highcitee - Mom The Original Essential Worker Shirt
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Instead, FashionKind provides a personal touch which is a core part of the Mom The Original Essential Worker Shirt but in fact I love this site’s appeal. Instead of treating its customers like numbers on a spreadsheet, Farran wanted to engage with her audience in a way that felt intimate. The site’s editorials and immersive trips into the brands it features offer an opportunity to engage with fashion on a different level. Guests can shop by region or receive a crash course in sustainable materials while learning about the founders and artisans whose work features in their collection. “I think that the true soul of luxury has been lost. The thrill of discovery and the emotional connection that once defined luxury shopping was missing,” she says. “I wanted to restore that experience by seeking out the best in craftsmanship from brands around the world and creating an emotional connection through storytelling.”
Aiming for a luxurious, feminine, and richly detailed feel, Farran sought to challenge the Mom The Original Essential Worker Shirt but in fact I love this way environmentally conscious products have been presented in the past. “We wanted to stay away from anything that felt too stereotypically eco-friendly, and we wanted to have clear international appeal,” she says. “As with any site, it is a constant work in progress, but I am proud of what we’ve created so far. I’m excited to continue expanding the site and its features. There are so many opportunities to push the boundaries even further.” During the pandemic, Bush has been going through her wardrobe and whittling her closet down to the essentials—a task that has made her reevaluate her relationship with clothing. “I’ve begun to pay more attention to how I feel in things, not just what I’m drawn to aesthetically,” she says. “Once I got past the first three months of quarantine loungewear, I really started to investigate my tendencies and attractions in fashion. It’s been illuminating.”
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